Omni Search Labs: Modern SEO for the AI Era
Omni Search Labs Launches in Rhode Island and Southeastern Massachusetts to Help Businesses in the AI Era of Digital Search
EAST PROVIDENCE, R.I. (January 13, 2026): Omni Search Labs, a search visibility and digital discovery firm, announced its official launch today. Founded by Chris Sheehy, a search strategist with nearly 30 years of experience, the company assists businesses in adapting to shifts in search behavior beyond traditional search engines to AI platforms, voice assistants, and local mapping systems.
“I have helped businesses navigate every major shift in search engine behavior for nearly three decades,” said Sheehy. “Search no longer happens in a single place. While people still mostly use traditional search engines like Google and Bing, they are also increasingly relying on AI-generated answers and voice assistants like ChatGPT, Gemini, and Alexa for initial research and decision-making. Our goal is to provide the technical work required to ensure businesses remain visible everywhere discovery happens."
Preparing for Modern Search Behavior
Many businesses recognize the value of SEO in improving search engine visibility. Omni Search Labs builds on this foundation by expanding its work into new AI environments where visibility is shaped by how technology summarizes information.
In addition to traditional SEO, the firm focuses on AI optimization (AIO). This work ensures that businesses are accurately represented in AI-generated responses. By developing clear information and authoritative content, the firm helps AI platforms recognize and recommend businesses to searchers.
Sheehy describes this comprehensive approach as Search Everywhere Optimization. Rather than treating search as a single channel, this approach reflects how people now look for answers across search engines, AI platforms, voice tools, and local systems throughout Rhode Island and Southeastern Massachusetts.
Experience Grounded in the Local Community
Sheehy’s career as a multi-business entrepreneur includes founding Sidewalk Branding Co., an SEO agency that was acquired in 2022. Afterward, he maintained his leadership role in the regional digital marketing space at Brave River Solutions, a Vertikal6 company. His long-term commitment to innovation was recently recognized with the Rhode Island Tech10 Award for his work in bridging technical innovation with SEO and digital marketing. He is the first recipient of the award from his industry.
Beyond his client work, Sheehy has supported the local business community by volunteering with SCORE and the Rhode Island Small Business Development Center. He has also taught SEO and digital marketing at RISD, and is a current advisor to New England Tech. These experiences highlight the firm's unconventional founding and its unique differentiators.
Working with Businesses and Partners
Omni Search Labs serves small and medium-sized businesses across various industries, as well as website development firms, public relations teams, and content agencies. The company carries out the technical, structural, and content work that impacts modern discovery, working as a direct resource for clients and a specialized arm for partner teams.
About Omni Search Labs
Omni Search Labs is an advanced SEO company based in East Providence, Rhode Island. The company offers traditional and technical SEO, AI optimization, local SEO, and content development as part of its Search Everywhere Optimization (SEvO) strategy, helping businesses maintain visibility across search engines, AI platforms, voice tools, and local discovery systems. Founded by Chris Sheehy, Omni Search Labs brings 29 years of experience to the challenges of online visibility.
For more information, visit https://omnisearchlabs.com
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Media Contact:
Chris Sheehy - Founder | Omni Search Labs
Phone: (401) 481-4939 | Email: csheehy@omnisearchlabs.com | Website: https://omnisearchlabs.com
