SEO & AIO Partner Program — Rhode Island's Only Search-Only Specialist
Your information is confidential and will never be sold or shared.
You Didn't Get Into Web Design to Do SEO. Let's Fix That.
The best client outcomes happen when specialists work together. A great architect partners with a great structural engineer. A great attorney refers to a great accountant. Neither is a shortcut — it's just how excellent work gets done.
The same is true for Search. You bring exceptional design, development, PR, or strategy to your clients. OSL brings nearly 30 years of dedicated search visibility expertise — SEO, AI optimization (getting found in ChatGPT, Gemini, and AI-powered search), local search, technical SEO, PPC — as the only agency in Rhode Island that does this — and nothing else.
When your clients ask about SEO or AI search optimization, you can say yes with complete confidence — because OSL is behind it.
That's not outsourcing. That's what specialization looks like.
And if you're already doing SEO for your clients — and quietly wish you weren't — this is the cleaner path you've been looking for.
Your Client Relationships Are Safe Here
You've spent years building trust with your clients. Bringing in a partner is a reflection on you — and I take that seriously.
Every OSL partner account is personally overseen by me, Chris Sheehy. I'm a 2025 Rhode Island Tech10 Award Winner — the first person from the SEO and digital marketing industry to receive that recognition — an SEO instructor at RISD, and a current advisor at New England Tech University. I've been doing this work since 1997 — before Google launched, before social media existed, and long before AI entered the search conversation.
What that means for your clients:
Strategy grounded in real-world experience across nearly three decades and dozens of industries.
No shortcuts, no penalties, no black-hat tactics. Ever.
You stay the face of the relationship. OSL works in the background — visible only if you want us to be.
No B-team. The person you vet is the person who does the work.
When you bring OSL in, you're not taking a risk. You're raising the standard.
One more thing worth saying plainly: OSL has never poached a partner's client. Your relationships stay yours. That's not a policy — it's how I built this practice.
Two Ways to Partner With OSL
1️⃣The Referral Partner — Earn While Your Clients Win
Best for: Web designers, developers, IT firms, PR agencies, freelancers, business consultants, and any professional whose clients ask about SEO or AI search optimization.
Make the introduction. OSL handles strategy, execution, reporting, and results. Your client gets dedicated search expertise. You earn recurring income — and get to focus entirely on the work you're known for.
• Commission: 15% recurring on all referred client services — no minimums, no caps
• Effort required: Simple introduction
• Payout: Net 15 from client payment
• Involvement: As much or as little as you want
Referral rate is higher because Omni is part of the client relationship. White-label rate reflects OSL working entirely in the background — your margin is built into your own pricing.
How It Works
We have a 20-minute call — you tell me about your clients and what they've been asking for. I'll tell you honestly whether OSL is a fit.
I set you up with referral or white-label terms in writing — no long contracts, no icky fine print.
When the moment comes, you make the intro. Every conversation OSL has with your client starts with their business — where they want to go, what growth looks like for them, and what search visibility could realistically contribute to that. Forward-looking, P&L-focused, and always a reflection of the standard you set by making the introduction in the first place.
2️⃣The Channel Partner — White Label SEO & AIO, Your Brand
Best for: Web design agencies, marketing firms, and full-service shops that want to offer best-in-class search visibility as part of their own offering.
OSL becomes your dedicated, invisible search team. I do the work at wholesale. You deliver it to your client under your brand, at your pricing.
• Wholesale rate: OSL invoices you at 10% below standard rates — you set your own markup
• Markup: Completely yours to set
• Deliverables: Fully brandable — your name, your presentation
• OSL's role: Complete SEO, AIO, local, technical, and content delivery
Your Past Clients Deserve a Fresh Look
If you built a website for a client more than two years ago, the search world they're competing in today looks nothing like the one that site was built for. AI search — ChatGPT, Perplexity, Google's AI Overviews — didn't exist as a meaningful traffic source when most of those sites launched. Their competitors are adapting. The businesses that show up in AI-powered search results right now are the ones that will own their market in three years.
Reaching out to a past client about this isn't revisiting old work. It's being the advisor who noticed something important before they did — and that's exactly the kind of relationship that earns long-term loyalty.
Not Every Client Says Yes the First Time — and That's Not the Whole Story
Some clients who passed on SEO in the past weren't saying no to visibility or growth. They were saying no to a conversation that didn't connect to their business yet. When OSL sits down with a client, the conversation focuses on future growth — where their business is now, where they want to be, and what's standing between them and that number. That's a different discussion than a line item on a proposal. Some clients who've said no before have said yes to that conversation. You won't know which ones until they have a chance to hear it.
Every business owner wants more from their business. OSL makes sure they had the chance to find out what's possible - and you get credit for setting the table.
What Your Clients Can Get — Starting With Your Next Conversation
No new hires. No new tools. No new skills to learn. No new infrastructure. Just a specialist on call — and a better answer the next time a client asks about SEO or AI search.
🔧Foundation
Start the search conversation with confidence:
✓ Technical SEO Audits
✓ Competitive Audits
✓ Core Web Vitals Audits
✓ Google Search Console & GA4 Setup and Configuration
🚀Growth
Recurring monthly services:
✓ Managed SEO & AIO (Search Everywhere Optimization)
✓ Strategic Content Development
✓ Local SEO & Map Pack Optimization
✓ Google & Microsoft Ads Management
🛡️Protect
Long-term search health and client retention:
✓ Ongoing SEO & AIO Development & Maintenance
✓ Monthly Reporting tied to leads and revenue
✓ Ongoing Audits and Strategy Reviews
✓ SEO and AIO Consulting
FAQ
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Not at all. But you do need to know one thing: when a client talks about leads and revenue being flat or down, they ask about SEO or AI search, or when you notice a client's site hasn't seen meaningful updates in two years — OSL has it covered. That's the whole job.
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That's actually the most common conversation we have with new partners. If the site was built more than two years ago, there’s been thousands of changes to search engines since then, and there's almost certainly an AI search visibility gap — regardless of how well the site was built. Reaching out to that client isn't revisiting old work. It's being the advisor who noticed something important before they did. OSL can do a quick, no-commitment visibility review for any past client you're curious about. You make the intro —I'll take it from there.
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It means getting found in ChatGPT, Perplexity, Google's AI Overviews, and voice search — not just traditional Google results. This is new territory. Most websites built before 2024 weren't structured for it, which means most of your past clients have a visibility gap they don't know about yet. Most web designers can't offer this level of expertise. You can though — starting with your next client conversation.
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Happy to take a look. If they're already well-served, I'll tell you that honestly. If there are gaps — especially around technical SEO, and AI search visibility, which most existing SEO programs don't cover — we'll talk through what that looks like.
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Never. Your client relationships stay yours. OSL works in the background, or direct, at whatever visibility level you choose. I've built this practice on referrals — protecting partner relationships is how I stay in business.
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Most national programs send you a login and a virtual assistant. OSL is a 29-year specialist studio — you deal directly with the founder on every account. Your clients get that level of expertise, not a junior analyst working from a template. And OSL is the only Rhode Island agency 100% focused on visibility optimization — which is where client questions are heading right now.
The Best Work Happens When Specialists Work Together
Your clients came to you because you're great at what you do. Adding OSL to the mix means they also get a search specialist who is equally committed to their success — without you having to build that capability yourself.
If a client mentions SEO or AI search in your next meeting, you could already have an answer — and a specialist ready to back it up. Let's make sure you do.
Not ready to refer yet? That's fine too. A 20-minute call costs nothing and gives you a clearer picture of what your clients' search visibility should actually look like. That's useful whether we work together or not.