SEO Services Built as One Search Visibility System
Founder-led execution across technical infrastructure, commercial content, local maps, and AI discovery.
Squarespace Web Design
For businesses ready to move off WordPress or launch a fresh website, without an ongoing website maintenance bill. We design and build performance-first Squarespace websites where technical SEO, AI visibility, competitive conquesting, and conversion planning are engineered into the first wireframe — not bolted on after launch. Beautifyl design, clean code, fast load times, structured data, and clear calls to action come standard, all built start to finish by one senior team with absolute accountability - and all at small business friendly budgets.
Managed SEO Services
OSL's flagship engagement: technical foundation, on-page content, local presence, and AI visibility signals working as one unified program. Executed directly by our senior three-person team with no junior middlemen. Consistent strategic focus where only the monthly priority layer shifts. Servicing all platforms including WordPress, Squarespace (even sites we didn't build), WiX, Webflow, Custom CMS, E-commerce, and others.
Fractional SEO & AI Search Director
Senior strategic leadership for growing companies, regional institutions, and non-profits. Chris will direct your internal marketing staff, audit outside agency work, build technical roadmaps, and ensure your brand entities are structured to appear in AI citations for visibility across search platforms.
AI Search Optimization (AIO)
Optimize your regional brand for discovery in ChatGPT, Claude, Perplexity, Google Gemini, Copilot, and Google AI Overviews. It is the same core SEO discipline, focused directly on the content depth and structural entity gaps that keep you out of AI-generated answers. We refine the schema, semantic relationships, and off-page authority signals that generative engines verify before citing you as the definitive expert.
Local SEO
Local searches are the highest-intent commercial traffic you can earn. We position your Rhode Island & southeastern Mass business on Google Business Profile, Google & Apple Maps, Bing Places, and relevant citation directories, backed by review architecture and local schema that AI models cross-reference. From local landing pages to schema entity validation, we secure the geographic and topical authority needed to dominate your service area organically. Service is available for both brick-and-mortar and service-area businesses.
Content Development & Enhancement
Most owners know their operation inside and out, but their website rarely reflects that depth. We turn your hands-on expertise into service pages, FAQs, and location assets that Google ranks and AI engines cite, written in your voice and grounded in real authority. Every paragraph is structured with semantic intent and entity optimization, building the trust required to turn anonymous researchers into qualified buyers.
Technical SEO
The most common point of failure on the websites we audit. Technical SEO determines whether Google, Bing, and AI crawlers can index your pages: crawlability, rendering speed, Core Web Vitals, JSON-LD structured data, and internal link equity, resolved with a clear action plan. We locate the invisible bottlenecks that frustrate users and block AI crawlers, deploying the exact code fixes required to clear the way.
SEO for Any Website Platform
Most agencies only optimize the platforms they sell. We deliver equal-caliber search optimization across WordPress, Wix, Webflow, Shopify, BigCommerce, and legacy Squarespace builds, including sites we did not design. There is no forced rebuild. We audit the structural and content constraints of your existing system, adapting the search strategy to maximize visibility within the site you already have.
E-Commerce SEO
Regional e-commerce operations often get caught in the middle: too small for enterprise agency retainers, yet too complex for generalist freelancers. We engineer product pages, structured schema, and Google Merchant Center feeds across Shopify, WooCommerce, BigCommerce, and Squarespace. Each category and product page is optimized for high-intent transactional queries, ensuring your inventory surfaces precisely when buyers are ready to purchase.
SEO Analytics & Reporting
Analytics is not a monthly vanity report; it is the commercial baseline before work begins and the proof that strategy drives revenue. Google Analytics GA4, Google Search Console, Bing Webmaster Tools, and AI visibility tracking, tied directly to qualified phone calls, form submissions, quote requests, and sales pipeline. We establish the measurements upfront, tracking which pages, keywords, and AI citations convert into tangible business results.
Frequently Asked Questions
Direct answers about our SEO engagements, pricing transparency, and communication standards.
Do I need every SEO and AI service you offer? +
Most businesses start with one or two services based on where they are losing visibility right now. Local SEO, content development, or a full Managed SEvO program are the three most common starting points. I will map it out with you on the discovery call so you are only paying for what moves the needle.
What size business are you a fit for? +
Micro and small businesses, using the SBA definition. In practice, most clients are owner-led businesses doing $300,000 or more in annual revenue. I am not a fit for enterprise companies, and I will tell you directly on the discovery call if I am not the right fit for your business. I will recommend the work that needs to get done, and tell you what you need to know. Every business deserves that.
What does it cost? +
No project minimum and no PPC ad spend minimum. Engagements range from short-term technical projects to ongoing fixed-price Managed SEvO programs. Payment terms are flexible and billing is transparent. I quote after the discovery call, not before, because the quote should reflect your business and your goals, not a package on a pricing page.
Do you charge extra for AI work (AEO, GEO, AIO)? +
AI Search Optimization is built into every engagement. Any agency selling AEO, GEO, or AIO as a separate paid product is selling you a rebrand of work that should already be in your engagement.
What's the difference between this and what my web design agency offers? +
Web design and SEO are two different disciplines. Your design agency is focused on how the site looks, functions, and converts visitors. I am focused on whether the right visitors are showing up at all. I partner with web and marketing teams; I do not compete with them.
What if I've never done SEO before, or I've tried it and it didn't work? +
Both are common starting points. The first 90 days look different depending on where you are starting from, but the price and the structure don't change. New businesses get the foundation built right the first time. Businesses with a history of failed engagements get an honest audit of what was actually done before, what's salvageable, and what needs to be redone.
How will I know it's working? +
The metrics that matter are the ones tied to revenue: qualified leads, phone calls, form fills, foot traffic, map visibility, and citations inside AI answers. Reporting is in plain language, monthly, with the next-step priorities flagged. If you want the deeper view, the Analytics & Reporting service page walks through exactly how I measure and report.
How do we communicate and stay organized? +
I use Teamwork for project management, scheduled check-ins, and a single point of contact (me) for sales, support, billing, and the actual work. One central place that shows what's been done, what's in progress, and what's next. No ticket queues, no Slack channels, and no email threads that bury the decisions. One platform.
This Is Right For You If
- You're an owner, founder, or general manager who makes the marketing decisions.
- You're tired of junior account managers, billing surprises, and ticket-based support.
- You want one specialist on the work, not a chain of handoffs.
- You want AI search visibility built into the engagement, not sold to you as a separate tier.
Clarity Costs Nothing. Confusion Costs Everything.
A 30-minute SEvO Discovery Call is a straight conversation about your business, where you currently show up across Google, Bing, maps, and AI tools, and which of these services would actually move the needle.
If you are already in good shape, I will tell you that. If you are not a fit for what I do, I will try to point you to someone who is.
No pressure. No jargon. No invoice on the other side of the conversation.