Rhode Island SEO, AI Search, and Website Design Studio
Your Customers Are Searching. Can They Find Your Business?
Omni Search Labs helps businesses throughout Rhode Island and Southeastern Massachusetts capture high-intent demand across Google, local map packs, and modern AI answer engines. Our studio unites Managed SEvO and search-first Squarespace web development into one coordinated system.
Dedicated to businesses with fewer than 500 employees. Senior-level search and web strategy, built for small business budgets.
Omni Search Labs was built for growth-minded businesses. Whether you run a precision manufacturing operation, a professional medical or legal practice, or an ambitious commercial trade, qualified digital discovery drives your pipeline.
In a flagship initiative led by founder Chris Sheehy, our SEO framework drove $600,000 in new annual sales for a local Rhode Island manufacturer, leading to facility expansion and permanent job creation.
Read the Case Study on NIST.gov →
Search Everywhere Optimization (SEvO)
for the Search Engine & AI Era.
Our Work Starts Where Other Efforts Stalled
Whether your visibility has hit a plateau or never gained traction:
Ranked on Google and Bing, but Invisible in Generative AI
Your site attracts traditional search traffic, but ChatGPT, Copilot, and Perplexity recommend your competitors.
- Audit brand and service citations across ChatGPT, Claude, and Perplexity
- Structure site entities for conversational AI discovery
- Track qualified regional buyer queries and recommendation paths
Invisible Across Search and AI Platforms
Rankings without clean technical architecture and local authority are rented, not owned.
- Resolve crawl blocks, indexation errors, and broken schema markup
- Rebuild and calibrate core business entity listings
- Publish search-first, high-intent service content
- Streamline on-page conversion paths to increase direct phone calls
The "Ten Blue Links" Era Is Over
Your prospective clients in Rhode Island are no longer relying solely on a list of traditional Google links. They prompt ChatGPT for service recommendations, verify Google Business profiles on mobile, and query voice assistants on the road.
Here is where our studio focuses, because here is where your buyers look:
Traditional Search (Google & Bing)
The primary baseline for high-intent commercial volume, but no longer the sole discovery channel.
AI Answer Engines (ChatGPT, Perplexity, Gemini)
Where prospects seek synthesized recommendations without browsing traditional results pages.
Maps & Local Discovery (Google & Apple Maps)
The decisive conversion touchpoint for regional service businesses, commercial contractors, and professional practices.
Verified Directories & Entity Citations
The authoritative validation signals that search algorithms and language models corroborate before citing your brand.
Squarespace Website Design & Development
Visibility-Optimized from Day One
Engineered for Lead Capture and Qualified Search Discovery
Most site redesigns lose organic rankings at launch because search, structure, and technical signals were treated as afterthoughts.
We engineer websites in the proper order: search architecture and conversion paths first, ensuring your new digital build captures inbound demand from the moment it goes live.
Already on WordPress? If your current platform performs reliably, we will tell you straight. We have developed and supported WordPress for decades, and it remains a solid choice for custom database apps. But if maintenance overhead, broken plugins, and stagnant lead flow are draining your team, we provide a clean path forward on Squarespace.
- Squarespace Circle Silver Studio
- Rhode Island Tech10 Award Recipient
- Fixed-price packages with no hidden agency fees
- Zero server vulnerabilities, plugin updates, or maintenance debt
- 80 Years Combined Technical Experience
The Omni Difference
Senior search execution, not account management.
Omni Search Labs is a three-person Rhode Island search and web studio. Founder Chris Sheehy personally leads and performs our SEO, AI-search optimization, and PPC work, while web development is led directly by the senior developer building the site. We do not route strategy through account coordinators or third-party fulfillment contractors.
Built on a practitioner record, not a new résumé.
OSL was founded in 2025. Chris has worked in search since 1997, founded Sidewalk Branding, and later served as Director of Digital Services after Sidewalk's 2022 acquisition by Brave River Solutions (now Vertikal6). The client and studio benchmarks on this site reflect that entire thirty-year operating history.
"Omni Search Labs is built as an independent search and web studio, not a volume agency. I speak directly with every business owner who reaches out, and we only take on engagements where there is a clear strategic fit. Your work is developed and deployed directly by our senior team, keeping the focus entirely on qualified inquiries and measurable revenue."
Senior-Level Execution Without Agency Bloat
No entry-level coordinators or tiered management overhead. We keep our overhead lean to deliver senior-level search and web engineering at a predictable, fixed investment.
3 Senior Specialists. 80 Years Combined Craft.
Direct access to experienced practitioners. The same Rhode Island specialist who designs your visibility roadmap writes the code, structures the schema, and analyzes your data.
Qualified Demand Over Vanity Metrics
Automated plugins cannot replace technical architecture, and impression volume does not pay bills. We measure performance strictly by qualified calls, submitted inquiries, and commercial revenue.
Proven Craft. Independent Accountability.
Chris Sheehy
In his 30th Year of Web, SEO, and Digital Marketing
Chris began optimizing search visibility in 1997, before Google was an incorporated company, back when AltaVista, Lycos, and Yahoo dominated search. A 5x business owner, he founded Sidewalk Branding Co. in 2009, leading it through a successful acquisition in 2022 before establishing Omni Search Labs in 2025. He works directly with businesses to convert search and AI visibility into qualified pipeline revenue.
Verified Credentials
- 2026 business feature in Providence Business News
- 2025 Rhode Island Tech10 Award, the first SEO professional honored
- SCORE RI Subject Matter Expert for SEO and marketing
- Technical curriculum advisor, New England Institute of Technology web development program
- Taught continuing education SEO courses at Rhode Island School of Design (RISD)
- Cited by NIST.gov for manufacturing SEO that drove $600K in new sales
- Top Web Development Firm (Providence Business News)
- Top Tech Entrepreneur (GoLocalProv)
- Top 5 Startup Business in New England (Mass High Tech)
- Visit our As Seen page and LinkedIn profile for full history
"Chris explained the mechanics of SEO and cleaned up a number of problems I did not know I had. 95% of my new clients indicate that it was through a Google search using the keywords Chris and I established that they found me."
"Before I hired Chris, I had a variety of providers with pitiful SEO results. I had trouble communicating with those providers and getting straight answers. Chris changed all that."
"He is incredibly professional and the most educated person I could find on SEO practices. I have used his services for several of my marketing clients. You make my clients happy and that makes me happy."
Frequently Asked Questions
Straight answers about SEvO, studio operations, fixed fees, and public grant eligibility.
What is Search Everywhere Optimization (SEvO)? +
SEvO expands traditional search engine optimization across every digital touchpoint where modern buyers search for solutions. This includes Google and Bing organic results, Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, Apple Maps, Google Maps, voice search, and industry-specific directories. The technical discipline remains unified while visibility spans every channel your prospective clients use.
How is SEvO different from traditional SEO? +
SEvO applies the same technical fundamentals across a much wider discovery surface. While traditional SEO focuses on organic search engine results pages, SEvO optimizes for the conversational AI engines, mapping platforms, and voice systems buyers use to make purchasing decisions. If a marketing provider only tracks desktop keyword rankings on Google, a large portion of your qualified search traffic remains unmanaged.
Do you charge extra for AI search optimization, AIO, GEO, or AEO? +
No. Generative AI visibility is a core component of modern SEO, not a separate line item or tiered upsell. If an agency charges an add-on fee for AEO or GEO, they are billing extra for foundational work that should already be included in a competent search program.
What size businesses do you work with? +
We work with small businesses with fewer than 500 employees, typically generating $200,000 or more in annual revenue. Our studio is built specifically for owner-led companies rather than enterprise corporations. If your business model is not an ideal fit for our fixed-price managed service, we will tell you directly on our first call.
Do I need to have SEO in place before starting? +
No. Our studio typically works with three distinct scenarios: businesses that have never invested in SEO, businesses that previously hired an agency and watched rankings decay, and companies that rank well on Google but remain completely invisible in AI search tools. Your starting point determines our technical roadmap for the initial 90 days, while your monthly investment remains fixed.
What does it cost and do you work with all budgets? +
For search optimization, our studio has no minimum spend requirements. Engagements range from targeted one-off technical remediations to comprehensive, fixed-price Managed SEO programs. Website builds start at $3,000 for up to a 6-page site.
What project management and communication tools do you use? +
We manage all deliverables through Teamwork software. You have a direct point of contact with founder Chris Sheehy for strategy, billing, and search execution. On web development projects, you collaborate directly with the senior developer building your site rather than relaying messages through account coordinators. This provides complete visibility into completed tasks, active sprints, and upcoming milestones.
Do you respond to RFPs, municipal bids, or grant-funded projects? +
Yes. We work with federal and state-funded grant recipients, regional nonprofits, municipalities, and economic development programs throughout Rhode Island and Massachusetts. If your organization has an active RFP or requires formal procurement vendor registration, we can submit capability statements, technical scopes, and fixed-price bids that align with public sector guidelines.
Can I use a small business grant or state technical assistance program for your services? +
Yes. Our web design, local SEO, technical audits, and Managed SEvO programs frequently qualify for regional small business grants and technical assistance vouchers, including programs through Mass Growth Capital Corporation, Rhode Island Commerce, and regional economic development centers. Because we publish upfront, fixed pricing with defined deliverables, we can provide the itemized proposals and vendor documentation required by your grant officer.
What types of public sector and grant projects are the best fit for Omni Search Labs? +
We are built for projects that require senior-level execution without agency overhead: website builds, technical SEO health audits, local business discovery optimization, content development, copy editing, and multi-platform SEO/AIO remediation. We are an ideal fit for direct awards, micro-purchases, and specialized digital discovery contracts.
How does your fixed-price model work with grant reporting and reimbursement milestones? +
Public grants and municipal budgets require clear milestones and predictable accounting. We structure our contracts with clear deliverable phases, detailed invoices, and verifiable completion reports so your team can easily submit for state reimbursement or close out grant files.
Can you help us write or structure the digital scope of work for our grant application? +
Yes. If you are applying for a technical assistance grant and need help defining the project scope, technical requirements, or budget breakdown, book a discovery chat. We can help you outline the exact technical specifications, such as website strategy, search visibility remediation, schema architecture, content planning, AI optimization, or site migration, so your grant application is clear, accurate, and actionable.
Clarity Costs Nothing. Confusion Costs Everything.
Book a direct 30-minute discovery call with founder Chris Sheehy.
We will review your search gaps, evaluate where competitors are winning discovery, and map out actionable next steps.
Prefer to call directly? (401) 481-4939
East Providence, RI • Serving Rhode Island and Southeastern Massachusetts
