Be Discovered. Everywhere.
SEO and Search Everywhere Optimization (SEvO) for Rhode Island Area Businesses
Your customers search on Google, Bing, maps, AI tools, and voice assistants. We make sure your business is discovered wherever they look.
Since 1997, Omni Search Labs has focused on SEO and Search Everywhere Optimization (SEvO) for Rhode Island businesses, with extended support for neighboring Bristol County, Massachusetts. We combine traditional SEO with AI optimization — including answer‑engine, generative‑engine, and agentic‑engine work — so you show up in search results, AI answers, and maps, not just “ten blue links.” This is how we help your business Be Discovered™ in 2026 and beyond.
For 29 years, we’ve been trusted by regional media, universities, and national industry outlets
The “Ten Blue Links” Era is Over
Search no longer stops at a list of ten blue links. Your customers move between search engines, AI summaries, maps, voice answers, and local listings.
Where your customers are actually looking:
Search Engines: Google and Bing still drive most search traffic and remain the core of how your business is discovered online.
AI Platforms: ChatGPT, Google AI Overview, Gemini, Perplexity, and other generative engines increasingly influence which brands are suggested first.
Voice Assistants: Siri and Alexa surface quick answers and local businesses without always showing a traditional results page.
Maps & GPS: Google Maps and Apple Maps guide people directly to nearby Rhode Island and Bristol County, MA businesses.
Local Citations: Google Business Profile, Yelp, Bing Places, and industry directories shape how search engines and AI describe your business and connect your data across platforms.
The Bottom Line: Most Rhode Island area websites were built for the internet of 2015. We’ll update yours to match how people actually search in 2026 so you’re discovered where they’re looking.
SEO is far from dead - but there’s more to search discovery than search engines. Rock on!
The Omni Strategy: SEO & Search Everywhere Optimization (SEvO)
🔎Organic Search Visibility
We start with technical and on‑page SEO to secure your visibility in Google and Bing. That includes crawlability, schema markup, content architecture, and search‑intent mapping so you rank for the queries that actually drive revenue for Rhode Island and Bristol County, MA businesses.
🤖AI Optimization
We retrofit or build content so AI assistants, generative engines, and answer engines can understand and cite your business. That includes structured FAQs, entity‑rich copy, and schema for AI Overviews, chatbots, and tools like ChatGPT, Perplexity, and Gemini, helping your business Be Discovered inside AI‑driven answers.
📍Local SEO
We align your business data across Google Business Profile, maps, local directories, and citations so you show up in local packs and “near me” searches. This local SEvO layer makes it easier for AI and agents to choose your business for directions, calls, and bookings when nearby customers are ready to act.
The Omni Difference: Why We’re Different
Vs. Web Design & Marketing Firms
Most agencies lead with design and function, not search visibility.
We specialize only in SEO, SEvO, and AI optimization – we don’t offer web design/development or social media, but we have partners who do!
Your site is evaluated on how easily it can Be Discovered in search, AI, and maps, not just how it looks.
We frequently partner with designers and developers for targeted, specialized support.
Vs. National “Big Box” Agencies
Large agencies often treat smaller accounts like tickets in a queue.
You work directly with a founder‑led SEO and SEvO specialist who knows the Rhode Island and Bristol County, MA market.
Strategy is customized to each clients need - be it hyper-local, or national.
We create strategy to elevate to meet your unique business objectives - not what fits into Good, Better, Best pre-packaged options.
Vs. Traditional SEO Providers
Traditional SEO often stops at rankings and traffic.
We develop for SEO, SEvO, AIO/GEO, AEO, and agentic engine readiness as a unified offering, not as separate option-packages.
Our focus is getting clients discovered across search engines, AI answers, local map packs, and answer boxes – well beyond just the blue links.
Reporting is tied to leads and revenue, so you see how being discovered in more places affects your bottom line.
Vs. DIY Tools & Plugins
Web plugins simplify web development, and AI tools help with tasks, but neither can replace human-created strategy.
We turn business goals into a cohesive SEvO (SEO & AI optimization) plan.
You get expert judgment on what to change, what to keep, and what actually makes you more discoverable.
DIY tools and technical or AI SEO audits pinpoint errors; we synthesize that into meaningful change for your unique business goals to drive outcomes.
A Partner. Not a Vendor.
I’m not a salesperson passing myself off as a marketer. I’m a practitioner who has been in the trenches of search and digital marketing, right here in Rhode Island, for nearly three decades, well before Google, Bing, YouTube, social media, cell-phones, or the AI boom ever showed up. I’ve worked through every major shift in this space first-hand, from day one.
I didn’t learn SEO and digital marketing the easy way. I took the unconventional path of earning my stripes by bootstrapping my own companies, testing and refining strategies at my own risk and on my own dime for more than a decade before ever offering it as a service to other businesses.
That real-world pressure to pay my bills and make things work for my own P&L still shapes how I engage with clients today.
Since that first business in 1997, I’ve founded four businesses with two pivots (including OSL), exited a successful RI-based SEO agency through an acquire-to-hire in 2022, taught SEO and digital marketing at RISD college, and serve on the Technical Advisory Committee for New England Tech University. I’ve also contributed to other East Coast universities along the way. My work has been published, syndicated, cited, and quoted internationally, and I was recently honored as a 2025 Rhode Island Tech10 Award winner, the first SEO/digital marketer to receive that recognition. That mix of practitioner work, agency leadership, and teaching keeps my recommendations grounded in what actually works for real organizations.
Additionally, I volunteer as a SCORE Mentor, helping local businesses of all stages navigate the complexities of starting and growing a business.
When you hire Omni Search Labs, you’re not handed off to an account manager. You get a fractional SEO director who treats your business and your bottom line like a co-owner, not a vendor.
Two Ways We Can Work With You:
1️⃣ Retrofit AI Optimization on Top of Existing SEO
If you’ve invested in SEO recently but still don’t show up in AI answers or AI summaries, this is the right place to begin. We keep the SEO wins you already have and add the structured content and schema AI needs so your existing pages can Be Discovered by both search engines and AI systems.
Audit how search engines and AI currently describe your business.
Add FAQs, entities, and schema for AI Overviews, answer engines, and chatbots.
Prioritize quick‑win pages (home, services, location pages) for AI impact.
2️⃣ New Sites & New Pages: SEO/AIO Together = SEvO
If you’re launching a new site or are creating new web pages and blog posts, we design SEO, SEvO, and AI optimization together from day one so every page is ready for Google, Bing, AI assistants, and answer engines. From the start, your content and structure are built to Be Discovered wherever people and agents look for answers.
Plan topics and navigation around real questions and tasks, not just keywords.
Write modular sections, tables, and FAQs that humans skim and AI can reuse.
Implement the right schema and data relationships as we build, not as an afterthought.