Be Discovered. Everywhere.
More customers are finding businesses like yours through ChatGPT, Google Maps, voice assistants, and AI summaries — not just Google Search. If your business isn't showing up across all of them, you're invisible to buyers who are ready to act right now.
Omni Search Labs helps micro, small, and mid-sized businesses in Rhode Island and southeastern Massachusetts get found by the right customers — on every platform where those customers are already looking.
Rhode Island's Only Agency Dedicated Entirely to Getting Your Business Found Online
Recognized by regional media, universities, and national industry publications for nearly three decades
Serving construction, manufacturing, engineering, trades, nonprofits, and main-street businesses across Rhode Island and southeastern Massachusetts
The “Ten Blue Links” Era is Over
Customers no longer stop at a list of links. They move between Google, AI assistants, maps, voice answers, and local listings — and are making decisions before they ever visiting a website.
Where your customers are actively looking:
Search Engines: Google and Bing still drive the majority of web traffic and remain the foundation of how your business gets discovered online
AI Platforms: ChatGPT, Google AI Overviews, Gemini, Perplexity, and other generative engines increasingly influence which businesses get recommended — and which ones don't
Voice Assistants: Siri and Alexa surface quick answers and local businesses without always showing a traditional results page
Maps & GPS: Google Maps and Apple Maps guide people directly to nearby Rhode Island and southeastern Massachusetts businesses
Local Citations: Google Business Profile, Yelp, Bing Places, and industry directories shape how your business appears — and how close it looks to your customer
Most Rhode Island business websites were built for the internet of 2015. We'll bring yours forward to match how people actually find — and choose — businesses in 2026 and beyond.
Getting found is the first step. But there's far more to being discovered than search engines. Keep reading. 👇
The Omni Strategy: SEO & Search Everywhere Optimization (SEvO)
🔎Organic Search Visibility
We start with technical and on-page SEO to make sure Google and Bing can find, understand, and rank your site. That means crawlability, metadata, schema markup, and search intent mapping — the work that connects your pages to the specific searches that actually send customers to your door.
🤖AI Optimization
We optimize existing, or create new web content so AI assistants, generative engines, and agentic AI platforms can understand and cite your business. That includes structured FAQs, entity-rich copy, and schema for AI Overviews, chatbots, and tools like ChatGPT, Perplexity, and Gemini. So your business gets recommended in AI-driven answers, not just ranked in traditional results — which still matters!
📍Local SEO
We align your website pages and business data across Google Business Profile, Apple Maps, Yelp, local directories, and citations so you show up in local packs and "near me" searches. This local SEO layer makes it easier for AI and voice assistants to choose your business for directions, calls, and bookings when nearby customers are ready to act.
The Omni Difference
Vs. Web Design & Marketing Firms
Most agencies lead with design — discovery is an afterthought. I look at your site through a different lens: can people actually find it? and is it driving leads and sales? I don't do web design or social media, but I work closely with trusted partners who do, so you won't fall through the cracks between specialties.
Vs. Large Agencies
At a large agency, a business your size gets handed to a junior account manager and slotted into a package offering. At OSL, you work directly with me — someone who knows this market, has built strategies across over a dozen different Rhode Island and southeastern Massachusetts industries, and actually cares how your business does. Strategy here is built around your goals, not around what fits neatly into a Good / Better / Best service menu.
Vs. Traditional SEO Providers & Consultants
A lot of SEO providers will optimize your rankings and call it a win. I care about whether you're actually getting found — in Google, in AI answers, in map packs, in voice results. I measure success in leads and revenue, not vanity traffic numbers.
Vs. DIY Tools & Plugins
Audit tools are great at flagging what's broken. I'm here to tell you what to actually do about it — and why it matters for your specific business. A tool gives you a list. I give you a strategy and action plan.
Are you a web designer, developer, or freelance marketer?
Your clients are already thinking about SEO and AIO. OSL's Partner Program lets you offer it — without doing it yourself, keeping up with the changes, or adding overhead. Keep the client relationship, earn recurring monthly commission, and reclaim the hours you'd rather spend on the work you actually love.
A Partner. Not a Vendor.
I've been in the trenches of search and digital marketing right here in Rhode Island for nearly three decades — before Google, before Bing, before social media, before AI. I've worked through every major shift in this space firsthand, from day one.
I didn't learn this the easy way. I bootstrapped my own companies first — testing and refining strategies at my own risk, on my own dime — for more than a decade before offering these services to anyone else. That real-world pressure to pay my own bills and make things work for my own bottom line is exactly how I engage with your business today.
Since that first business in 1997, I've founded four businesses, exited a successful Rhode Island SEO agency through an acquire-to-hire in 2022, taught SEO and digital marketing at RISD, and serve on the Technical Advisory Committee for New England Tech University. My work has been published, quoted, and cited internationally. In 2025, I was honored as a Rhode Island Tech10 Award winner — the first SEO and digital marketing professional to receive that recognition.
I also volunteer as a SCORE RI Subject Matter Expert, helping local businesses of all stages navigate the complexities of starting and growing a business.
When you hire Omni Search Labs, you're not handed off to an account manager. You get a practitioner with 29 years of experience who treats your business and your bottom line like a co-owner — at pricing built for businesses your size. OSL is the only agency in Rhode Island dedicated entirely to getting your business found online. No web design. No social media. No email marketing. Just the focused work of making sure customers find you before they find your competition — and that's all we do.
“I have been working with Chris for quite a few years now, and have watched my businesses online presence grow by leaps and bounds as a result of his work. Highly recommended, trustworthy and result oriented. I couldn't be happier I went with [him] for all my Seo and online marketing needs.”
~ JB - Rhode Island - Home & Commercial Improvement (read more like this!)
Where Do You Start? It Depends on Where You Are.
1️⃣ Already Have SEO? Let's Add AI Search Optimization.
If you've put money into SEO and showing up on Google and Bing search - but you're still not showing up in ChatGPT, AI Overviews, or voice results — that's a solvable problem and a great place to start. The answer isn't always starting over. It's making sure your website, content, and structure tell the full story to the AI platforms that are increasingly deciding who gets recommended.
Audit how AI tools currently describe your business and surface your offers
Add FAQs, entity-rich copy, and schema so AI Overviews, answer engines, and chatbots can cite you accurately
Focus first on your highest-value pages: home, services, products, and location
2️⃣ Not Showing Up on Google — or Anywhere Else? Let's Change That.
Whether you're a new business building your online presence from scratch, or an established one that doesn’t have the online presence you once did — this is where OSL starts at the foundation. We'll build your visibility across traditional search and AI together, so you're not playing catch-up later.
Establish or rebuild your presence on Google, Bing, and AI platforms
Build new or strengthen existing content and structure that search engines can read and AI tools can cite
Align local maps, citations, and directories so every platform tells the same story
Clarity Costs Nothing. Confusion Costs Everything.
Let's figure out together what getting found online should actually look like for your business — and what it's genuinely worth. No pressure, no jargon, no invoice waiting on the other side of this conversation.
As with any investment, experience pays dividends. I've got nearly three decades of it — and I'd love to put it to work for you.
