Be Discovered. Everywhere.
SEO & AI Search Optimization for Micro, Small, and Medium Sized Business
More customers are finding businesses like yours through ChatGPT, Google Maps, voice assistants, and AI summaries — not just Google Search. If your business isn't showing up across all of them, you're invisible to buyers who are ready to act right now.
Omni Search Labs helps micro, small, and mid-sized businesses in Rhode Island and southeastern Mass get found by the right customers — on every platform where those customers are already looking.
If you invested in your website and the phone still isn't ringing — that's not a design problem. Websites don't drive leads & sales themselves. That's a separate job entirely.
Rhode Island's Only Agency Dedicated Entirely to Getting Your Business Found Online
One Rhode Island manufacturer. One focused SEO strategy. $600,000 in new annual sales — recognized by NIST as a national success story.
Serving construction, manufacturing, engineering, trades, nonprofits, and main-street businesses across RI and southeastern Massachusetts
Where Do You Start? It Depends on Where You Are.
1️⃣ Already Have SEO? Let's Add AI Search Optimization.
If you've put money into SEO and showing up on Google and Bing search - but you're still not showing up in ChatGPT, AI Overviews, or voice results — that's a solvable problem and a great place to start. The answer isn't always starting over. It's making sure your website, content, and structure tell the full story to the AI platforms that are increasingly deciding who gets recommended.
Audit how AI tools currently describe your business and surface your offers
Add FAQs, entity-rich copy, and schema so AI Overviews, answer engines, and chatbots can cite you accurately
Focus first on your highest-value pages: home, services, products, and location
2️⃣ Not Showing Up on Google — or Anywhere Else? Let's Change That.
Whether you're a new business building your online presence from scratch, or an established one that doesn’t have the online presence you once did — this is where OSL starts at the foundation. I'll build your visibility across traditional search and AI together, so you're not playing catch-up later.
Establish or rebuild your presence on Google, Bing, and AI platforms
Build new or strengthen existing content and structure that search engines can read and AI tools can cite
Align local maps, citations, and directories so every platform tells the same story
The “Ten Blue Links” Era is Over
Customers no longer stop at a list of links. They move between Google, AI assistants, maps, voice answers, and local listings — and are making decisions before they ever visit a website.
Where your customers are actively looking:
Search Engines: Google and Bing still drive the majority of web traffic and remain the foundation of how your business gets discovered online
AI Platforms: ChatGPT, Google AI Overviews, Gemini, Perplexity, and other generative engines increasingly influence which businesses get recommended — and which ones don't
Voice Assistants: Siri and Alexa surface quick answers and local businesses without always showing a traditional results page
Maps & GPS: Google Maps and Apple Maps guide people directly to nearby Rhode Island and southeastern Mass businesses
Local Citations: Google Business Profile, Yelp, Bing Places, and industry directories shape how your business appears — and how close it looks to your customer
The gap between businesses that show up in AI answers and those that don't is growing every month. The ones that close it first will have a real competitive advantage — and right now, most RI businesses haven't started.
Getting found is the first step. But there's far more to being discovered than search engines. Keep reading. 👇
The Omni Strategy: SEO & Search Everywhere Optimization (SEvO)
🔎Organic Search Visibility
I’ll start with technical and on-page SEO to make sure Google and Bing can find, understand, and rank your site. That means crawlability, metadata, schema markup, and search intent mapping — the work that connects your pages to the specific searches that actually send customers to your door.
🤖AI Optimization
My focus will then turn to optimizing existing or writing new web content as well as apply special coding (custom schema markup) to help AI assistants, generative engines, and agentic AI platforms understand and cite your business. That includes structured FAQs, entity-rich copy, and schema for AI Overviews, chatbots, and tools like ChatGPT, Perplexity, and Gemini. So your business gets recommended in AI-driven answers, not just ranked in traditional results — which still matters!
📍Local SEO
Then I’ll align your website pages and business data across Google Business Profile, Apple Maps, Yelp, local directories, and citations so you show up in local packs and "near me" searches. This local SEO layer makes it easier for AI and voice assistants to choose your business for directions, calls, and bookings when nearby customers are ready to act.
The Omni Difference
Vs. Web Design & Marketing Firms
Most agencies lead with design — optimization is an add-on. I look at your site through the lens of a business owner: can people find the business? And is it driving leads and sales? I don't do web design or social media work, but I work closely with trusted partners who do, so you won't fall through the cracks between specialties. OSL is the only agency in Rhode Island dedicated entirely to getting your business found — no web retainers, no social packages, no diluted attention. Search discovery is all I do.
Vs. DIY Tools & Plugins
Audit tools are great at flagging what's broken. I'm here to tell you what to actually do about it — and why it matters for your specific business. A tool gives you a list. I give you a strategy and action plan. And if you've been managing your own SEO for a year or two and hit a ceiling — that's not failure. That's just the limit of what a DIY effort can do.
Vs. Large Agencies
At a large agency, a business your size gets handed to a junior account manager and slotted into a package offering. At OSL, you work directly with me — someone who knows this market, has built strategies across over a dozen different Rhode Island and southeastern Massachusetts industries, and actually cares how your business does. Strategy here is built around your goals, not around what fits neatly into a Good / Better / Best service menu.
Vs. Traditional SEO Providers & Consultants
A lot of SEO providers will optimize your rankings and call it a win. I care about whether you're actually getting found — in Google, in AI answers, in map packs, in voice results. I measure success in leads and revenue, not vanity traffic numbers.
A Specialist. Not a Generalist.
I've been doing this work in Rhode Island since 1997 — before Google, before Bing, before AI. I've founded four businesses plus had two pivots, taught SEO at RISD, and in 2025 became the first SEO professional to receive Rhode Island's Tech10 Award. I volunteer as a SCORE RI Subject Matter Expert, and my work has been published and cited internationally, including by NIST.gov.
I didn't learn this by managing other people's money first. I built and bootstrapped my own companies — testing strategies for over a decade at my own risk, on my own dime — before I ever offered this to anyone else. I exited my first RI SEO agency, Sidewalk Branding Co., through an acquire-to-hire in 2022. That history is why I treat your bottom line like a co-owner would.
When you hire Omni Search Labs, you're not handed off to an account manager. You get a practitioner with 29 years of experience who treats your business like a co-owner — at pricing built for businesses your size. No web design. No social media. No email marketing. Just the focused work of making sure customers find you before they find your competition.
“I have been working with Chris for quite a few years now, and have watched my businesses online presence grow by leaps and bounds as a result of his work. Highly recommended, trustworthy and result oriented. I couldn't be happier I went with [him] for all my Seo and online marketing needs.” ~ JB - Rhode Island - Home & Commercial Improvement (read more like this!)
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SEvO is the practice of making sure your business gets found wherever your customers are actually looking — not just Google, but AI assistants like ChatGPT and Gemini, voice tools like Siri and Alexa, maps, local directories, and more. It's an evolution of traditional SEO built for the way customers actually search today.
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Traditional SEO focuses on ranking in Google and Bing search results. SEvO builds on that foundation and extends it to AI-generated answers, voice results, local map packs, and the citation data that AI tools use to recommend businesses. You need both — SEO is still the foundation.
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OSL works exclusively with micro, small, and mid-sized businesses — one-person operations and solo studios (micro: 1–9), small business teams (small: 10–99), and mid-sized companies (mid-sized: 100–499). Not enterprise companies. Not Fortune brands. That's not our thing. (source: SBA standards)
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Every engagement starts with a real conversation about your goals and your budget. OSL structures work to align with what makes sense for your business — often frontloading the highest-impact tasks first and spreading investment over time to make the work you need fit your budget. No surprise invoices, no bloated retainers.
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No. OSL works with businesses starting from scratch and those that already have some SEO but might not be working any longer or haven't broken through into AI results. The right starting point depends on where you are — the "Where Do You Start?" section above helps map that out.
FAQ
Clarity Costs Nothing. Confusion Costs Everything.
Let's figure out together what getting found online should actually look like for your business — and what it's genuinely worth. No pressure, no jargon, no invoice waiting on the other side of this conversation.
As with any investment, experience pays dividends. I've got nearly three decades of it — and I'd love to put it to work for you.
Are you a web designer, developer, or freelance marketer?
Your clients are already thinking about SEO and AIO. OSL's Partner Program lets you offer it — without doing it yourself, keeping up with the changes, or adding overhead. Keep the client relationship, earn recurring monthly commission, and reclaim the hours you'd rather spend on the work you actually love.