SEO Services Built as One Search Visibility System
Founder-led execution across technical infrastructure, commercial content, local maps, and AI discovery.
Squarespace Web Design
For businesses ready to leave WordPress behind or launch a fresh site without ongoing maintenance fees. We design and build performance-first Squarespace websites where technical SEO, AI visibility, competitive conquesting, and conversion planning are engineered into the first wireframe: not bolted on after launch. Clean code, fast load times, structured data, and clear calls to action come standard. Every site is built start to finish by our senior team with small-business-friendly pricing and zero handoffs.
Managed SEO Services
Our flagship engagement: technical foundation, on-page content, local presence, and AI visibility signals working as one unified program. Executed directly by our senior three-person team with no junior middlemen. Consistent strategic focus where only the monthly priority layer shifts. We service all platforms including WordPress, Squarespace (even sites we did not build), Wix, Webflow, custom CMS architectures, and e-commerce stores.
Fractional SEO & AI Search Director
Senior strategic leadership for growing companies, regional institutions, and non-profits. Chris directs your internal marketing staff, audits outside agency deliverables, builds technical roadmaps, and ensures your brand entities are structured to earn verified citations across modern AI search platforms.
AI Search Optimization (AIO)
Optimize your regional brand for discovery in ChatGPT, Claude, Perplexity, Google Gemini, Copilot, and Google AI Overviews. It is the same core SEO discipline, focused directly on the content depth and structural entity gaps that keep you out of AI-generated answers. We refine your schema, semantic relationships, and off-page authority signals so generative engines cite you as the definitive expert.
Local SEO
Local searches represent the highest-intent commercial traffic you can earn. We position your business on Google Business Profile, Google and Apple Maps, Bing Places, and relevant citation directories, backed by review architecture and local schema that AI models cross-reference. From local landing pages to schema entity validation, we secure the geographic and topical authority needed to dominate your service area organically.
Content Development & Enhancement
Most owners know their operation inside and out, but their website rarely reflects that depth. We transform your practical knowledge into high-ranking service pages, authoritative FAQs, and location assets that Google ranks and AI engines cite, written in your voice and grounded in real authority. Every paragraph is structured with semantic intent and entity optimization, turning anonymous researchers into qualified buyers.
Technical SEO
The most common point of failure on the websites we audit. Technical SEO determines whether search engines and AI crawlers can index your pages: crawlability, rendering speed, Core Web Vitals, JSON-LD structured data, and internal link equity, resolved with a clear action plan. We locate the invisible bottlenecks that frustrate users and block crawlers, deploying the exact code fixes required to clear the way.
SEO for Any Website Platform
Most agencies only optimize the platforms they sell. We deliver equal-caliber search optimization across WordPress, Wix, Webflow, Shopify, BigCommerce, and legacy Squarespace builds, including sites we did not design. There is no forced rebuild. We audit the structural and content constraints of your existing system, adapting the search strategy to maximize visibility within the site you already have.
E-Commerce SEO
Regional e-commerce operations often get caught in the middle: too small for enterprise agency retainers, yet too complex for generalist freelancers. We engineer product pages, structured schema, and Google Merchant Center feeds across Shopify, WooCommerce, BigCommerce, and Squarespace. Each category and product page is optimized for high-intent transactional queries, ensuring your inventory surfaces precisely when buyers are ready to purchase.
SEO Analytics & Reporting
Analytics is not a monthly vanity report: it is the commercial baseline before work begins and the proof that strategy drives revenue. We track Google Analytics GA4, Google Search Console, Bing Webmaster Tools, and AI visibility metrics, tied directly to qualified phone calls, form submissions, quote requests, and your active sales pipeline.
Frequently Asked Questions
Direct answers about our SEO engagements, pricing transparency, and communication standards.
Do I need every SEO and AI service you offer? +
Most businesses start with one or two services based on where they are losing visibility right now. Local SEO, content development, or a full Managed SEvO program are the three most common starting points. I will map it out with you on the discovery call so you are only paying for what moves the needle.
What size business are you a fit for? +
Micro and small businesses, using the SBA definition of under 500 persons. In practice, most clients are owner/manager-led businesses doing $200K to $200M in annual revenue. We're not a fit for enterprise-sized companies, and I will tell you directly on the discovery call if I am not the right fit for your business. I will recommend the work that needs to get done, and tell you what you need to know. Every business deserves that.
What does it cost? +
No project minimum and no PPC ad spend minimum. Engagements range from short-term technical projects to ongoing fixed-price Managed SEvO programs. Payment terms are flexible and billing is transparent. I quote after the discovery call, not before, because the quote should reflect your business and your goals, not a package on a pricing page.
Do you charge extra for AI work (AEO, GEO, AIO)? +
AI Search Optimization is built into every engagement. Any agency selling AEO, GEO, or AIO as a separate paid product is selling you a rebrand of work that should already be in your engagement.
How long does it typically take to see results from SEO efforts? +
SEO is a compounding long game, not an overnight fix. Most small businesses begin to notice measurable progress (such as increased qualified traffic, search rankings, and leads) within 4 to 6 months of consistent, strategic work. Some improvements happen sooner, especially if you are addressing major technical issues or local map visibility, but sustainable momentum kicks in over several months.
Any guarantee of instant top rankings is a red flag, as genuine business value builds over time. The foundation you lay today, from content depth to schema and citations, keeps compounding for months and years to come. Results that stick are rooted in consistent execution and honest measurement.
Is it possible to guarantee first-page rankings on Google? +
No, and any claim to the contrary should raise immediate red flags. Google search algorithms are proprietary and constantly evolving, meaning no agency, consultant, or platform can promise a specific ranking on targeted keywords.
Here is what you can expect: every engagement includes a strategy grounded in real search data, open communication about progress, and transparent reporting on wins and adjustments. Our commitment is to measurable business results, not empty promises.
What's the difference between this and what my web design agency offers? +
Web design and SEO are two different disciplines. Your design agency is focused on how the site looks, functions, and converts visitors. I am focused on whether the right visitors are showing up at all. I partner with web and marketing teams; I do not compete with them.
Why target non-branded, high-intent searches? +
Ranking for your business name means you only show up for people who already know you exist, which is table stakes rather than growth. The real upside comes from capturing the audience that is searching for what you do, not who you are.
These are prospects typing in the specific problem they want solved (such as "emergency furnace repair Providence" instead of a specific company name), placing them closer to a buying decision. When your site ranks for those non-branded, high-intent keywords, you are directly in the path of new business ready to call, book, or buy.
What if I've never done SEO before, or I've tried it and it didn't work? +
Both are common starting points. The first 90 days look different depending on where you are starting from, but the price and the structure don't change. New businesses get the foundation built right the first time. Businesses with a history of failed engagements get an honest audit of what was actually done before, what's salvageable, and what needs to be redone.
How will I know it's working? +
The metrics that matter are the ones tied to revenue: qualified leads, phone calls, form fills, foot traffic, map visibility, and citations inside AI answers. Reporting is in plain language, monthly, with the next-step priorities flagged. If you want the deeper view, the Analytics & Reporting service page walks through exactly how I measure and report.
How do we communicate and stay organized? +
I use Teamwork for project management, scheduled check-ins, and a single point of contact (me) for sales, support, billing, and the actual work. One central place that shows what has been done, what is in progress, and what is next. No ticket queues, no Slack channels, and no email threads that bury the decisions. One platform.
How does conversion optimization (CRO) increase our leads? +
Conversion optimization ensures that the visitors you attract take meaningful action: calling, submitting an inquiry, or requesting a quote, rather than browsing and bouncing. This involves systematic improvements to your site experience that remove friction and build trust at every step.
We focus on fast page loads, clear layouts, unmistakable calls to action, and messaging that answers direct buyer questions. When paired with targeted search visibility, even modest conversion rate increases generate significant jumps in qualified leads.
How does keyword research turn search data into a strategic advantage? +
Effective SEO starts with understanding what your buyers are actually searching for and why. We analyze real commercial search data to uncover the exact terms and questions driving qualified prospects to your industry, including the valuable queries your site is currently missing.
We map those insights into a structured content and page plan focused on topics that attract qualified leads rather than vanity traffic. This ensures your business appears exactly when and where your best customers are looking to buy.
This Is Right for You If:
- You're an owner, founder, or general manager who makes the marketing decisions.
- You're tired of junior account managers, billing surprises, and ticket-based support.
- You want senior specialists doing the work, not a chain of handoffs.
- You want AI search visibility built into the engagement, not sold to you as a separate tier.
Clarity Costs Nothing. Confusion Costs Everything.
A 30-minute SEvO Discovery Call is a straight conversation about your business, where you currently show up across Google, Bing, maps, and AI tools, and which of these services would actually move the needle.
If you are already in good shape, I will tell you that. If you are not a fit for what I do, I will try to point you to someone who is.
Straightforward discussion, practical insight, and zero sales pressure.