Fractional SEO & AI Search Director
Executive Search Leadership and Strategic Oversight. Zero Full-Time Executive Payroll.
Get 30 years of search industry leadership guiding your internal marketing staff, web developers, and external agencies. We set technical roadmaps, prepare your business for AI answer engines, and audit vendor performance under a predictable, fixed-price model.
Founder-Led: Direct access to Chris Sheehy (SEO since 1997, Google Ads since 2000, AI since 2018).
Team-First: We empower and direct your existing staff, writers, and web developers.
Predictable: Fixed monthly advisory tiers with published scope and defined hours.
The Gap Between Junior Execution and Executive Strategy
Most growing companies ($1M to $10M+ in revenue), regional institutions, and non-profits do not suffer from a lack of effort. They suffer from a lack of senior strategic direction.
You might have a capable in-house marketing coordinator, graphic designer, or freelance copywriter. You might even employ an outside web development agency. What you rarely have in-house is a dedicated executive who has spent three decades studying how search algorithms, user behavior, and generative AI platforms actually work.
Without senior leadership, your digital strategy defaults to guessing:
Tactical marketing staff get bogged down in busywork without clear search priorities.
External web agencies make technical changes that go unchecked and unverified.
Your brand ranks on traditional Google results, but remains completely invisible across ChatGPT, Perplexity, Claude, and Gemini.
Fixed-Price Monthly Advisory Tiers
Published upfront pricing. No hidden billing.
| Comparison Factor | In-House SEO Director | OSL Fractional Search Director |
|---|---|---|
| Base Salary | $160,000 to $190,000 / year | $1,000 to $3,500 / month |
| Benefits & Overhead | $40,000+ (Taxes, healthcare, 401k) | $0 (Zero employment overhead) |
| Recruiting & Placement | $25,000+ search agency fees | $0 (No hiring or search fees) |
| Ramp-Up Time | 3 to 6 months onboarding | Active on day one |
| Experience Level | Single-person career history | 30 years search leadership + 80-year team |
| Total Annual Cost | $225,000+ per year | $12,000 to $42,000 per year |
What a Fractional Search & AI Director Actually Delivers
1. Strategic Search & AI Roadmapping
We develop your high-level Search Everywhere Optimization (SEvO) blueprint. We identify the high-intent search queries that drive qualified buyers, map out your content architecture, and ensure your brand entities are structured so AI tools (ChatGPT, Google AI Overviews, Gemini) cite you as the authoritative answer.
2. Internal Team Tasking & Prioritization
Your marketing staff and writers should not have to guess what to write or optimize next. We translate complex data into prioritized action lists, review draft content against our EQUATE quality framework, and ensure every page published serves a clear revenue objective.
3. Technical Quality Assurance & Auditing
Website code, structured data (Schema.org), and Core Web Vitals break easily during site updates. We conduct recurring deep-dive technical health audits, verify crawlability across Google and AI crawlers, and deliver exact code specifications for your developers to deploy.
4. Vendor Vetting & Proposal Evaluation
Before you sign off on a website proposal, marketing/advertising software subscription, or agency retainer, we review the scope. We tell you what is necessary, what is overpriced, and where hidden maintenance traps exist. We represent your interests, not the agency selling to you.
Direct Access to 30 Years of Search Experience
When you hire Omni Search Labs for fractional advisory, you do not get an account manager, an intern, or an offshored team. You work directly with Chris Sheehy.
30-Year Search Track Record: Building search strategies since 1997, Google Ads since 2000, and AI search systems since 2018 with IBM Watson.
Agency-Tested & Due Diligence Proven: 5-time business owner who built Sidewalk Branding Co. in 2009 and exited via an acquire-to-hire transaction to Brave River Solutions in 2022, leading their digital services division through 2025.
Federal Recognition: Search optimization programs recognized by the National Institute of Standards and Technology (NIST.gov) for driving $500K to $600K in new annual manufacturing sales.
Academic & Industry Leadership: Former SEO instructor at Rhode Island School of Design (RISD); Web Development technical curriculum advisor for New England Institute of Technology; 2025 Rhode Island Tech10 Award Winner.
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Tier 1: Strategic Advisor
$1,000 / month
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Tier 2: Fractional Director
$2,000 / month
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Tier 3: Executive Partner
$3,500 / month
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|---|---|---|
| Best For: Small teams needing monthly direction and technical oversight. | Best For: Growing organizations with active internal marketing staff. | Best For: Regional institutions, multi-location companies, or boards. |
| Dedicated Time: 4.0 Hours / Month | Dedicated Time: 8.0 Hours / Month | Dedicated Time: 14.0 Hours / Month |
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Direct Cadence: • 1x Monthly 60-min Strategy Sync |
Direct Cadence: • 2x Bi-Weekly 60-min Syncs |
Direct Cadence: • 4x Weekly 60-min Syncs |
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Core Deliverables: • Monthly KPI and goal tracking • 1 Monthly deep technical audit • Written change recommendations • Post-meeting action briefs • Async email / ticket advisory |
Core Deliverables - Tier 1+: • Team task roadmaps and priorities • Vendor proposal and scope vetting • Technical spec documentation • Content quality QA (EQUATE) • Async Slack and email advisory |
Core Deliverables - Tier 2+: • Full web vendor oversight • Board and leadership briefs • Comprehensive SEvO plan • Priority response SLA • Direct phone access |