The Gap Between Junior Execution and Executive Strategy
Most growing companies ($1M to $10M+ in revenue), regional institutions, and non-profits do not suffer from a lack of effort. They suffer from a lack of senior strategic direction.
You might have a capable in-house marketing coordinator, graphic designer, or freelance copywriter. You might even employ an outside web development agency. What you rarely have in-house is a dedicated executive who has spent three decades studying how search algorithms, user behavior, and generative AI platforms actually work.
Without senior leadership, your digital strategy defaults to guessing:
- • Tactical marketing staff get bogged down in busywork without clear search priorities.
- • External web agencies make technical changes that go unchecked and unverified.
- • Your brand ranks on traditional Google results, but remains invisible across ChatGPT, Perplexity, Claude, and Gemini.
Fixed-Price Monthly Advisory Tiers
Published upfront pricing. No hidden billing.
| Comparison Factor | In-House SEO Director | OSL Fractional Director |
|---|---|---|
| Base Salary | $160,000 to $190,000 / yr | $1,000 to $3,500 / mo |
| Benefits & Overhead | $40,000+ (Taxes, healthcare, 401k) | $0 (Zero employment overhead) |
| Recruiting & Placement | $25,000+ agency placement fees | $0 (No hiring or search fees) |
| Ramp-Up Time | 3 to 6 months onboarding | Active on day one |
| Experience Level | Single-person career history | 30 years web & search leadership + 80 combined years of team experience |
| Total Annual Cost | $225,000+ per year | $12,000 to $42,000 per year |
What a Fractional Search & AI Director Actually Delivers
1. Strategic Search & AI Roadmapping
We develop your high-level Search Everywhere Optimization (SEvO) blueprint. We identify high-intent search queries that drive qualified buyers, map out your content architecture, and ensure your brand entities are structured so AI tools cite you as the authoritative answer.
2. Team Tasking & Prioritization
Your marketing staff and writers should not have to guess what to write or optimize next. We translate complex data into prioritized action lists, review draft content against our EQUATE quality framework, and ensure every page published serves a clear revenue objective.
3. Technical Quality Assurance
Website code, structured data (Schema.org), and Core Web Vitals break easily during site updates. We conduct recurring deep-dive technical health audits, verify crawlability across Google and AI crawlers, and deliver exact code specifications for your developers to deploy.
4. Vendor Vetting & Proposal Reviews
Before you sign off on a website proposal, marketing software subscription, or agency retainer, we review the scope. We tell you what is necessary, what is overpriced, and where hidden maintenance traps exist. We represent your interests, not the agency selling to you.
Direct Access to 30 Years of Search Experience
When you hire Omni Search Labs for fractional advisory, you do not get an account manager, an intern, or an offshored team. You work directly with Chris Sheehy.
Strategic Advisor
Best For: Small teams needing monthly direction and technical oversight.
- Monthly KPI and goal tracking
- 1 Monthly deep technical health audit
- Written change recommendations
- Post-meeting action briefs
- Async email and ticket advisory
Fractional Director
Best For: Growing organizations with active internal marketing staff.
- Team task roadmaps and priorities
- Vendor proposal and scope vetting
- Technical spec documentation
- Content quality QA (EQUATE)
- Async Slack and email advisory
Executive Partner
Best For: Regional institutions, multi-location companies, or executive boards.
- Full web vendor oversight
- Board and leadership briefs
- Comprehensive SEvO strategy roadmap
- Priority response SLA
- Direct phone access
Ready for Senior Strategic Oversight Without Full-Time Payroll?
Stop guessing with internal tasks or paying agency retainers for unchecked code. Speak directly with Chris Sheehy to evaluate your search architecture, audit your technical health, and establish clear priorities for your team.
Omni Search Labs | East Providence, RI 02916 | Fixed-Price Managed Search Services