WordPress Optimization & Care
We've worked with WordPress and search optimization for decades. From plugin conflicts and performance issues to technical and on-page SEO and security reviews, we keep your site lean, current, secure, and configured correctly: without the guesswork.
Every price you see here is fixed for that defined scope, and it's the floor: enough to know instantly if we're a fit for your budget, no call required. If your project needs more than the baseline scope covers, we'll price that separately and tell you before we start, but the number you see never moves on its own.
Plugin conflicts, bloated media, and misconfigured settings don't show up the same way on other platforms, so everything below is exclusive to WordPress sites. If your site runs on Squarespace, Wix, or another platform, the equivalent work lives on the Website Technical Health page instead. And if you're tired of paying the WordPress tax of ongoing plugin conflicts and maintenance headaches altogether, we'll tell you honestly whether moving to Squarespace makes sense for your business. It's not the right move for everyone, but it's worth knowing your options.
Services on this page start at $250.
We're confident enough in this process to put the fee on the line.
If any audit doesn't turn up something real and actionable, it's free.
Options:
1. Plugin Audit & Conflict Cleanup
$350We review every active plugin for feature redundancy, outdated code, and conflicts slowing your site down, then remove or replace what's not pulling its weight.
Plugin bloat builds up gradually as tools update or go unmaintained: this is the same cleanup we recommend auditing quarterly.
2. Image Compression & Optimization
$250We compress the weight of PDF files and images, and convert your existing image library to modern formats like WebP, cutting page weight without visible quality loss.
Heavy, uncompressed images are one of the most common site speed killers we find in audits, and one of the easiest fixes with the biggest impact.
3. Permalink & URL Structure Cleanup
$300We correct your permalink structure and fix any broken links left behind from past changes, since altering this incorrectly can tank existing rankings.
We map every existing URL to its new structure with proper redirects, so rankings carry over rather than reset.
4. WordPress-Specific SEO Settings Optimization
$350We configure the WordPress-native settings that affect search visibility: categories, taxonomies, sitemap generation, and core SEO plugin setup.
If your site doesn't have a favicon in the browser tab, pages end in .html, or the homepage tab reads "Home" instead of your business name, this is the type of stuff we fix.
Bundle & Save 10%
Order two or more services together to receive a 10% discount.
Frequently Asked Questions
Everything you need to know about WordPress plugin audits, permalinks, and optimization scope.
How do I know if my slow site is a WordPress plugin problem or a general technical issue? +
If you're on WordPress and haven't audited your plugins in the last year, start here. If issues persist after cleanup, the remaining problems likely belong on the Website Technical Health page instead.
BTW, setting plugins to auto-update is a band-aid. Yes, it works, most of the time, but when it doesn't, it can result in a website down for days while you find someone willing to fix it. Think of it like fixing a water leak with bubblegum.
Will changing my permalinks hurt my existing rankings? +
It can, if done incorrectly. We map every existing URL to its new structure with proper redirects, so rankings carry over rather than reset.
How often should plugins be audited? +
Quarterly for most business sites, since plugin bloat and conflicts build up gradually as plugins update or go unmaintained. But we like to give a poke around anytime we add or remove one too, to play it extra safe.
Do you handle ongoing WordPress maintenance too, or just one-time cleanup? +
This page covers one-time optimization projects. If you want ongoing monthly maintenance, or content development, ask us about a recurring care plan separately.
This Is Right For You If
- Your WordPress site is running noticeably slower than it used to.
- You've installed and deactivated plugins over the years without giving thought to how they impact the performance and user experience of your site.
- You've never checked how your actual links look (permalink structure) since building the site.
- Your media library is full of images you probably didn't compress in weight before using.
Clarity Costs Nothing. Confusion Costs Everything.
Not sure which option fits your business? A free 30-minute conversation is enough to point you in the right direction, with no pressure, no jargon, and no invoice on the other side of the call.
Every WordPress optimization project includes a direct scheduling link so we can review your plugin stack together.