WordPress Care & Optimization

WordPress problems need WordPress-specific fixes — plugin conflicts, bloated media, and misconfigured settings don't show up the same way on other platforms.

Everything below is exclusive to WordPress sites. If your site runs on Squarespace, Wix, or another platform, the equivalent work lives on the Website Technical Health page instead.

If any audit doesn't reveal meaningful opportunities to improve visibility, performance, or user experience, there's no charge.

Options:

  1. Plugin Audit & Conflict Cleanup — $350
    We review every active plugin for feature redundancy, outdated code, and conflicts slowing your site down, then remove or replace what's not pulling its weight.

  2. Image Compression & Optimization — $250
    We compress the weight of PDF files and images, as well as convert your existing image media library to modern formats like WebP, cutting page weight without visible quality loss - which can also result in faster loading pages, and a better user experience.

  3. Permalink & URL Structure Cleanup — $300
    We correct your permalink structure and fix any broken links left behind from past changes, since altering this incorrectly can tank existing rankings.

  4. WordPress-Specific SEO Settings Optimization — $350
    We configure the WordPress-native settings that affect search visibility — categories, taxonomies, sitemap generation, and core SEO plugin setup. If your site doesn’t have an image (favicon) at the top of the browser tab or reads “Home” when your homepage is displayed - this is the type of stuff, we’ll be fixing.

    Full WordPress Optimization Bundle — $1,050

    All four services above, delivered together in the correct sequence to avoid conflicts between changes. Save $200 versus booking individually.

Book a 30-minute strategy call to get started

FAQ

  • If you're on WordPress and haven't audited your plugins in the last year, start here. If issues persist after cleanup, the remaining problems likely belong on the Website Technical Health page instead.

    BTW, setting plugins to auto-update is a band aid. Yes, it works - most of the time - but when it doesn’t, it can result in a website down for days while you find someone willing to fix it. Think of it like fixing a water leak with bubblegum.

  • It can, if done incorrectly. We map every existing URL to its new structure with proper redirects, so rankings carry over rather than reset.

  • Quarterly for most business sites, since plugin bloat and conflicts build up gradually as plugins update or go unmaintained. But we like to give a poke around anytime we add or remove one too - to play it extra safe.

  • This page covers one-time optimization projects. If you want ongoing monthly maintenance, or content development - ask us about a recurring care plan separately.

This Is Right For You If

  • Your WordPress site is running noticeably slower than it used to

  • You've installed and deactivated plugins over the years without giving thought to how they impact the performance and user experience of your site

  • You've never checked how your actual links look (permalink structure) since building the site

  • Your media library is full of images you probably didn’t compress in weight before using

Clarity Costs Nothing.
Confusion Costs Everything.

Not sure which option fits your business? A free 30-minute conversation is enough to point you in the right direction — no pressure, no jargon, no invoice on the other side of the call.

Book a 30-minute Strategy Call