Paid Search (PPC) Management
We work with budgets of all sizes but also take on the smaller budgets other agencies turn away, backed by decades of PPC experience and millions in ad spend managed entirely in house.
Management fees are $200 flat under $1,000 in budget, or 20% above it: never both. A flat fee plus a markup usually means someone else is running your ads.
Setup is a flat, one-time fee, and it's the floor: enough to know instantly if we're a fit for your budget, no call required. Management scales with what you spend, on a structure designed with no cliffs and no penalties, so the number you see never hides a markup.
PPC is the perfect tool for targeting specific service areas and your most competitive search terms. It's also great for capturing visibility on keywords your site isn't ranking high enough for yet. Services on this page start at $200.
We're confident enough in this process to put the fee on the line.
If any audit doesn't turn up something real and actionable, it's free.
Setup Pricing:
1. Account Creation or Optimization
$750Google or Microsoft Ads. Flat, one-time fee. Includes one campaign with unlimited ad groups, properly structured around your services and themed for how customers actually search.
2. Additional Ad Group
$250 eachFor accounts needing more than one campaign's worth of ad groups, each additional ad group is created or optimized for that flat rate.
Management Pricing:
1. Budgets Under $1,000 / month
$200 flatA simple, predictable management fee that doesn't scale down the smaller your budget gets.
2. Budgets Over $1,000 / month
20% of ad budgetNo cliff, no penalty for crossing the $1,000 line: the flat rate and percentage rate meet exactly at that threshold.
Before We Start
A free 30-minute consultation is required before any PPC engagement begins. This isn't a sales call: it's where we confirm your account, your goals, and whether your site is ready to receive paid traffic.
PPC only works if you're willing to make changes to your website when the data tells us to. Ads can drive traffic, but if your site isn't converting that traffic, no amount of ad spend fixes it. If that's not something you're ready to do yet, this isn't the right fit for you today: and we'll tell you that honestly in the consultation.
Frequently Asked Questions
Everything you need to know about setup fees, budget thresholds, and management structures.
Why is setup a flat fee instead of based on how big my campaign is? +
Because campaign complexity within one campaign doesn't scale linearly with cost the way ad groups do. Unlimited ad groups in your first campaign are covered, while additional campaigns or ad groups beyond that are priced separately and transparently.
Is the management fee based on my ad budget or what actually gets spent? +
Your budget. Platforms don't always spend 100% of an allocated budget in a given month due to approval delays, audience size, seasonality, competitiveness, or the business website: factors outside our control. Our management effort is the same either way, so the fee reflects what you've allocated, not what happened to clear the platform.
What happens if my budget hovers right around $1,000? +
The math is designed so there's no jump: at exactly $1,000, 20% equals $200, matching the flat rate below it. You'll never lose money crossing the threshold.
We think the math matters. And is uncommonly clear and transparent.
Why do I need to be willing to make changes to my website? +
Paid traffic exposes weak spots fast: a slow page or a confusing form wastes ad budget immediately, regardless of how well the campaign itself is built. If we flag a fix that's costing you conversions, you need ready to act on it.
Is the 30-minute consultation really required, or just a formality? +
Required, not a formality. It's how we confirm PPC is the right move for your business right now, and that your site is ready to receive paid traffic before any budget is spent.
Besides, we love meeting new business folks, especially in person!
This Is Right For You If
- You need visibility now and can't wait for SEO to build momentum.
- You have a budget you're comfortable spending on ads every month.
- You're willing to adjust your website based on what the ad data shows.
- You want transparent management pricing, not a vague percentage buried in a contract.
Clarity Costs Nothing. Confusion Costs Everything.
Not sure which option fits your business? A free 30-minute conversation is enough to point you in the right direction, with no pressure, no jargon, and no invoice on the other side of the call.
Every PPC consultation includes a direct scheduling link so we can review your ad account goals together.