Paid Search (PPC) Management
Amplify your visibility with Google or Microsoft Pay-Per-Click (PPC) Search Ads.
Search Ads work fast, but only when the account is built right and managed honestly. Setup is a flat, one-time fee. Management is priced on a simple structure with no hidden markups on ad spend.
PPC is the perfect tool for targeting specific service areas and your most competitive search terms. It's also great for capturing visibility on keywords your site isn't ranking high enough for yet.
If any audit doesn't reveal meaningful opportunities to improve visibility, performance, or user experience, there's no charge.
Setup Pricing:
Account Creation or Optimization — $750 - Google or Microsoft Ads
Flat, one-time fee. Includes one campaign with unlimited ad groups, properly structured around your services and themed for how customers actually search.Additional Ad Group — $250 each
For accounts needing more than one campaign's worth of ad groups, each additional ad group is created or optimized for that flat rate.
Management Pricing:
Budgets Under $1,000/month — $200 flat
A simple, predictable management fee that doesn't scale down the smaller your budget gets.Budgets Over $1,000/month — 20% of ad budget
No cliff, no penalty for crossing the $1,000 line — the flat rate and percentage rate meet exactly at that threshold.Full Page Conversion Package — $950 per page
Audit, form/booking fix, and CTA optimization together for one page. Save $250 versus booking each piece individually.
Before We Start
A free 30-minute consultation is required before any PPC engagement begins. This isn't a sales call — it's where we confirm your account, your goals, and whether your site is ready to receive paid traffic.
PPC only works if you're willing to make changes to your website when the data tells us to. Ads can drive traffic, but if your site isn't converting that traffic, no amount of ad spend fixes it. If that's not something you're ready to do yet, this isn't the right fit for you today — and we'll tell you that honestly in the consultation.
FAQ
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Because campaign complexity within one campaign doesn't scale linearly with cost the way ad groups do. Unlimited ad groups in your first campaign are covered — additional campaigns or ad groups beyond that are priced separately and transparently.
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Your budget. Platforms don't always spend 100% of an allocated budget in a given month due to approval delays, audience size, seasonality, competitiveness, or the business website — factors outside our control. Our management effort is the same either way, so the fee reflects what you've allocated, not what happened to clear the platform.
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The math is designed so there's no jump: at exactly $1,000, 20% equals $200, matching the flat rate below it. You'll never lose money crossing the threshold.
We think the math - maths. And is uncommonly clear and transparent. -
Paid traffic exposes weak spots fast — a slow page or a confusing form wastes ad budget immediately, regardless of how well the campaign itself is built. If we flag a fix that's costing you conversions, we need you ready to act on it.
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Required, not a formality. It's how we confirm PPC is the right move for your business right now, and that your site is ready to receive paid traffic before any budget is spent.
Besides, we love meeting new business peeps - especially in-person!
This Is Right For You If
You need visibility now and can't wait for SEO to build momentum
You have a budget you're comfortable spending on ads every month
You're willing to adjust your website based on what the ad data shows
You want transparent management pricing, not a vague percentage buried in a contract
Clarity Costs Nothing.
Confusion Costs Everything.
Not sure which option fits your business? A free 30-minute conversation is enough to point you in the right direction — no pressure, no jargon, no invoice on the other side of the call.