Website Technical Health

Slow, cluttered, misconfigured sites lose customers — and lose ranking, on every platform, not just WordPress.

These services fix the technical fundamentals search engines and AI platforms use to decide whether your site deserves to be shown. Everything here applies regardless of what your site is built on.

If any audit doesn't reveal meaningful opportunities to improve visibility, performance, or user experience, there's no charge.

Options:

  1. Technical Health Audit — $500
    We evaluate crawlability, indexing, site speed, mobile usability, and other technical SEO factors, then provide a prioritized roadmap of recommended fixes. You receive clear direction on what to address and where the biggest opportunities exist.

  2. Site Speed Optimization — $650
    We evaluate and resolve site speed issues, including unoptimized code, render-blocking resources, image inefficiencies, and Core Web Vitals barriers. We implement the improvements so pages load faster and deliver a better user experience.

  3. Schema & Structured Data Implementation — $450
    We add the structured data that helps search engines and AI platforms correctly understand and display your business, services, and content.

  4. Page Not Served (404 error) Optimization — $400
    Using up to 5 tools, we’ll discover and fix broken links, redirect chains, and errors that quietly block search engines from finding and ranking your most important pages/posts. The most common cause of these are deleted pages and page address (URL) changes. Not redirecting these types of page changes, to a similar themed page, is throwing earned SEO equity out the window - and your ranking and visibility takes a hit for it.

    Full Technical Health Bundle — $2,200

    All five services above, delivered together with one prioritized rollout plan. Save $350 versus booking individually.

Book a 30-minute strategy call to get started

FAQ

  • Short answer - because since 2016, Google has been giving preference to websites based on their mobile performance - regardless if most users access the site on a non-mobile device. In 2024 Google moved to a mobile-first engine - meaning all websites are crawled and ranked on their website as viewed on a mobile device.

    Most other search engines have followed suite.

    For this reason, our reporting defaults to mobile performance reports.

  • All modern websires include some default schema, and some web developers even add schema markup tools and plugins to generate more. But rarely is the schema in these settings unique and specific to the business it’s applied to. In other words, it’s likely the same schema as all your competitors - perhaps with slight variation.

    Think of it as having nearly the same wording for your services and products pages as your top competitors. Default schema works a lot like that, and that’s not a differentiator or growth strategy.

  • This page covers technical issues that apply to any platform. If your site runs on WordPress specifically, plugin-related fixes and platform-specific settings live on the WordPress Care & Optimization page instead.

    For Squarespace, Wix, Webflow, and other web platforms - this is for you!

  • Honestly - it all depends on the type of change.

    Generally speaking, though, technical fixes typically have very quick ROI. Technical SEO errors are the #1 bottleneck to receiving the full performance of a website that I’ve seen in my 30-year career.

This Is Right For You If

  • Your site takes more than 3 seconds to load on mobile

  • You've never checked your Mobile Core Web Vitals scores

  • You want AI and search engines to have greater depth of knowledge about your business

  • You're getting traffic but suspect technical issues are capping your rankings

Clarity Costs Nothing.
Confusion Costs Everything.

Not sure which option fits your business? A free 30-minute conversation is enough to point you in the right direction — no pressure, no jargon, no invoice on the other side of the call.

Book a 30-minute Strategy Call