AI search engines like Perplexity and Comet are changing the way buyers find you. Learn why “Quality” and “Uniqueness” are the new focus and how our EQUATE writing framework can help your content stand out.

Good news for local businesses: the rise of artificial intelligence doesn't mean the end of your digital success. While the headlines are loud, your past investments in SEO and web design have built a strong foundation. Discover why this is simply the next exciting step in marketing evolution, not a reset button.

Read the November 2025 RI SEO News where Chris Sheehy breaks down the pivot to Search Everywhere Optimization (SEvO) and the reality of Google's "AI Mode." Essential guide for Rhode Island SMBs: winter marketing tactics, preparing for 2026 tax changes, and actionable tips to capture visibility in the age of AI.

October 2025 brought substantial shifts to how search works—and how your business gets discovered. This report covers the most actionable SEO and Search Everywhere Optimization insights from last month, explained in straightforward terms for small and medium-sized business owners in Rhode Island and beyond.

YMYL (Your Money or Your Life) is Google's algorithm that applies stricter evaluation standards to websites offering advice or services that could harm people financially, physically, or mentally. Affected industries include healthcare, financial services, home/auto safety, high-stakes e-commerce, and government agencies. These businesses must demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) to rank well. Success requires qualified authors, verified credentials, a strong industry reputation, transparent contact information, HTTPS security, and cited sources. For YMYL businesses, trust is the foundation of digital marketing strategy—generic SEO tactics won't work.

Omni-Presents is where I share what I’m seeing, testing, and learning about SEO, AI search, and getting found online as a Rhode Island or southeastern Mass business — in plain language, with full reads here and NPR-style deep dives on Spotify.

A good strategy stands the test of time. I first shared these thoughts in 2018 at my previous agency, and I am bringing them into the Omni Search Labs library because the core lessons are still just as relevant. This piece offers a foundational look at how we approach digital discovery.

A good strategy stands the test of time. I first shared these thoughts in 2012 at my previous agency, and I am bringing them into the Omni Search Labs library because the core lessons are still just as relevant. This piece offers a foundational look at how we approach digital discovery.